ICI PARIS XL annonce le relancement de sa gamme PURE, une ligne essentielle dédiée au démaquillage et au nettoyage du visage. Pensée pour répondre aux attentes actuelles des consommateurs, PURE revient avec des formules modernisées, toujours plus douces, efficaces et sensorielles.

Une icône revisitée pour une peau parfaitement nette

Avec PURE, ICI PARIS XL propose une routine complète de démaquillage et de nettoyage adaptée à tous les types de peaux, même sensibles.

Au cœur de cette relance se trouve une promesse simple et forte : une peau propre, fraîche et apaisée, sans compromis sur la douceur.

Les nouvelles formules associent efficacité et confort, pour éliminer maquillage et impuretés tout en respectant l’équilibre naturel de la peau.

Des formules clean, sensorielles et engagées

La gamme PURE s’inscrit dans une démarche moderne et responsable avec des engagements clairs :

Formules vegan
Fabrication française
Testées sous contrôle dermatologique et ophtalmologique
Textures innovantes et plaisir d’utilisation

Au cœur des formules, l’hydrolat de rose bio, reconnu pour ses propriétés apaisantes, rafraîchissantes et rééquilibrantes, apporte une signature soin douce et universelle.

Une routine complète, adaptée à tous les besoins

PURE propose une gamme complète pour tous les gestes du nettoyage :

Démaquillage visage

Huile démaquillante : dissout les maquillages intenses, avec une texture qui se transforme de l’huile en lait.
Eau micellaire : solution rapide en un seul geste, fraîche et tonifiante.
Lait démaquillant : confort velouté, idéal pour les peaux sèches.

Nettoyage & préparation

Mousse nettoyante : texture aérienne pour une peau douce et lumineuse.
Lotion tonique sans alcool : parfait le démaquillage et rafraîchit le teint.

Exfoliation

Véritable innovation de la gamme, le gommage en huile offre une exfoliation douce et sensorielle. Sa texture huileuse unique se transforme au contact de l’eau pour éliminer efficacement cellules mortes et impuretés, tout en respectant la peau et en laissant un fini lisse, lumineux et confortable.

Démaquillage yeux

Les démaquillants yeux restent inchangés dans cette phase de relancement et feront l’objet d’une refonte courant 2027.

Démaquillants biphasés efficaces, même sur maquillage waterproof
Nettoyage doux sans film gras
Respect des yeux sensibles

Une expérience sensorielle au cœur du soin

PURE se distingue par ses textures plaisir, pensées pour transformer chaque geste en moment de soin : huile qui se transforme en lait, gommage en huile, mousse aérienne, textures veloutées…

Une approche sensorielle qui allie efficacité et bien-être, pour une routine simple et agréable au quotidien.

PURE : la simplicité au service de l’efficacité

Avec cette nouvelle version, PURE réaffirme son ADN : une routine essentielle, douce et efficace, accessible à toutes.

Disponibilité

La gamme PURE sera disponible dans les magasins ICI PARIS XL et en ligne à partir du 17 août 2026, prix de 6,95 euros à 12,95 euros pour les grands formats.

Pour des images en haute resolution, cliquez ici.

Pour plus d'informations, rendez-vous sur https://www.iciparisxl.be/fr/.

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Nederlands (NL)

IPXL PURE : la gamme iconique de démaquillage et nettoyage se réinvente