Iconic Make up brand LAURA MERCIER, now available at ICI PARIS XL

Cover

ICI PARIS XL is pleased to announce that the iconic makeup brand Laura Mercier is now expanding its presence and bringing its signature range to ICI PARIS XL.

Founded in Paris by the renowned makeup artist Laura Mercier, the brand has built its reputation on the philosophy of the “Flawless Face”, offering complexion-focused makeup and skincare hybrids designed to enhance natural beauty.

From her work as a makeup artist, Laura Mercier realized she often had to mix different products to achieve the right finish. She therefore developed formulas designed to deliver a flawless result while preserving the skin’s natural appearance. With its iconic setting powder becoming a cult favourite, Laura Mercier has established itself as a global reference in sophisticated, skin-first beauty.

We are delighted to partner with ICI PARIS XL to introduce Laura Mercier to an even wider audience. This collaboration reflects a shared commitment to expertise, elegance and innovation in beauty. We look forward to inspiring customers together with timeless, high-performance products that celebrate natural radiance.

Flawless Face at the heart of Laura Mercier philosophy

Since it was first pioneered by Laura Mercier in 1996, her ‘Flawless Face’ technique has set a new standard in complexion. Built around a four-step ritual including Primer, Foundation, Concealer and Translucent Loose Setting Powder, this signature technique is designed to enhance the skin and deliver a naturally perfected, flawless finish.

Today, the Flawless Face continues to shape the way makeup is worn and applied. Laura Mercier was the first brand to elevate a natural skin finish and innovative, skin-loving formulas, establishing a timeless approach to complexion that remains central to the brand’s philosophy.

Iconic products – BEST SELLERS

Translucent Loose Setting Powder – €50

The setting Icon
The No. 1 setting powder in the United States, Laura Mercier’s iconic Loose Setting Powder sets makeup, blurs the appearance of pores, and extends wear with a natural matte finish.

The Perfect Match for Every Skin Tone
A shade range designed for all skin tones, from fair to deep, available in 4 shades for an even, natural, and invisible result.

The Secret to a Flawless Finish
The Velour Puff is your ideal tool for precise, controlled application and a flawless-looking finish.

Set and Glow
The final step in your makeup routine, this ultra-fine powder perfects the complexion with a lightweight touch. Its sheer veil helps smooth skin texture and even out the complexion for a clean, refined, and naturally radiant finish.

Ultra Blur Setting Spray – €40

Discover the New Setting Essential by Laura Mercier
Laura Mercier redefines makeup setting with its ultra-fine Setting Spray, designed to lock in your look with an invisible, weightless finish. Building on Laura Mercier’s renowned expertise in setting and complexion perfection, This ultra-fine, weightless mist envelops the skin in an invisible veil, locking makeup in place without any sticky residue.

On-the-go touch up
Its compact, travel-friendly format goes wherever you do, making it perfect for quick touch-ups throughout the day and helping to keep makeup looking fresh, wherever you are.

Caviar Stick Eyeshadow - €36

Eye artistry
Effortless and intuitive, this eyeshadow stick glides seamlessly onto the lid for a smooth, even application. Its creamy formula glides on effortlessly and blends seamlessly, making it simple to build an elegant eye look anytime, anywhere.

A wide range of Signature Shades
A wide range of shades designed to suit every desire. From soft tones to more intense shades, available in both matte and shimmer finishes, each color allows you to create a custom eye look, from the most natural to the most sophisticated.

NEW – Secret Brightening Under Eyes Powder – €36,50 

Instantly brightens, smooths and blurs the under-eye area
Reveal a fresh, brightened under-eye look with the Secret Brightening Under Eye Powder. Designed to instantly set and illuminate the eye area, it helps blur the appearance of fine lines while enhancing natural radiance. Its ultra-fine, lightweight texture melts seamlessly into the skin for a smooth and natural finish.

The iconic setting powder, now redefined in 4 new shades
This best-selling lighter-than-air powder is now relaunched in an expanded range of 4 expertly calibrated shades. It sets and prolongs the wear of concealer, camouflage, and other under eye products while instantly brightening the look of the under-eye area. Infused with light-reflecting pearls and perfectly balanced peach and pink pigments, it helps brighten the eye contour and color-correct discoloration and darkness across every skin tone for a smooth, luminous, and perfected finish.

Availability

The Laura Mercier range will be available at ICI PARIS XL starting from 13 July.

For high-resolution images, click here.

Voor meer informatie ga naar https://www.iciparisxl.be/nl/

Romy Depret
Junior Communications Advisor, OONA/BAAS

About us

Over ICI PARIS XL ICI PARIS XL is dé beautyspecialist van België en Nederland. Je vindt bij ons meer dan 13.000 beautyproducten, van parfum en skincare tot make-up en haarverzorging. Maar dat is natuurlijk niet alles, want de ICI PARIS XL Beauty Advisors staan altijd klaar om je persoonlijk advies te geven en hun tips & tricks met je te delen. Ze doen er alles voor om jou happy te maken. Want als je gelukkig bent, dan straal je! In 1968 opent het echtpaar Brenig een parfumwinkeltje in de Brusselse wijk Elsene, ‘Ixelles’ in het Frans. Hun doel? De luxeparfums en schoonheidsproducten van Parijs naar Brussel brengen. Ze geven hun winkel de toepasselijke naam ‘Ici Paris à Ixelles’: dit is Parijs in Brussel Het concept is een schot in de roos en al gauw volgen er meer winkels in Brussel, België én de buurlanden. Intussen telt ICI PARIS XL bijna 300 winkels in 3 landen: meer dan 150 winkels in Nederland, meer dan 120 parfumerieën in België en 4 in Luxemburg. Sinds 2002 maakt ICI PARIS XL deel uit van de A.S. Watson Group.
© 2026 | All rights reserved.